Fri •Sep 5 •12:45pm - 1:45pm PT (1 hour)•HubSpot Academy Lab 1•Room 104
ENCORE: Lab: From Data Chaos to Clarity With Smart CRM
Fragmented customer data holds your business back—marketing can’t segment, sales misses signals, and service lacks context. In this hands-on workshop, learn how to turn HubSpot’s Smart CRM into a unified data powerhouse. We’ll walk through step-by-step tactics to build a strategic data framework, maintain data quality, and unlock insights your teams can use. You’ll leave with a starter guide and a clear roadmap to make Smart CRM your single source of truth.
Advanced
Session Speakers
Brenna Zenaty
Senior Professor @ HubSpot
Brenna is a Senior Professor for HubSpot Academy living in Atlanta, GA, USA. Before joining the Academy team, Brenna was a customer education manager at an ABM tech company and the marketing manager at a HubSpot partner agency. As a professor, Brenna's goal is to help people implement, manage, and customize HubSpot thr...
Aaron Schmaltz
Senior Inbound Professor @ HubSpot
Aaron Schmaltz is a Senior Inbound Professor at HubSpot. His passion for education began with his Mom (a middle school orchestra teacher), and has been refined through his years in onboarding, private training, and customer success. Aaron also spent time in real estate, cybersecurity, and hospitality, and it’s been inc...
Patrick Eng
Senior Academy Professor @ HubSpot
Patrick is a senior professor with HubSpot Academy, based in Northern Virginia. His journey with HubSpot began in 2015 when he joined a HubSpot Partner agency as a marketing technologist and helped their customers setup and use their HubSpot tools. When he isn’t digging into complex HubSpot problems (usually involving ...
Related Sessions
Wed •Sep 3 •4:30pm - 5:00pm PT •
30 Charts That Will Change the Way You Do Marketing
Open to All Levels
- Reservation Required
Thu •Sep 4 •10:00am - 11:30am PT •
ABM for the Modern Marketer: Strategies That Actually Work
Open to All Levels
