Felicia Macias
Marketing Technology Manager @ Yamaha Music USA
Felicia Macias is the innovative Marketing Technology Manager at Yamaha, with 10+ years of experience driving digital innovation and technology growth. She began her career in FinTech, transforming fragmented systems into scalable tech stacks. At Yamaha, she leads complex MarTech initiatives and delivers impactful, future-ready solutions. Passionate about tech and strategy, Felicia pushes the boundaries of what's possible. Outside of work, she enjoys time with her family, pets, and tending to her vibrant reef aquarium.
Speaker Sessions
- Reservation Required
Thu •Sep 4 •3:00pm - 3:45pm PT •
Enterprise Marketing Principles for Personalized Experiences
Learn how enterprise marketing leaders transform complexity into personalized experiences at scale. Through real-world examples from successful HubSpot customers, discover four essential principles - Clear Beats Clever, Show Don't Tell, Pain Before Pitch, and Premium Feels Precise - that will revolutionize your marketing approach using HubSpot's enterprise solutions. Ideal for marketing leaders at growing companies with 200+ employees.
Open to All
